Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

In the latest sign that we're living in a late-stage capitalist hellscape, US airline Delta is looking to harness the power ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

About 3% of Delta’s fares are now set by AI, triple what it was just nine months ago, Hauenstein told investors last week.