The purpose of a creative brief is to put guardrails in place; to develop boundaries within which a very fluid, dynamic and subjective process will take place. And sometimes that requires compromise.

Every advertising agency has its own take on the "creative brief," that most sacred of sacred ad documents. And I've written passionately about how agencies might approach writing an inspiring ...

A Basic Brief for the bulk of ads or campaigns you produce. And an Advanced Brief for new product launches or new business pitches. And if you're thinking, "We don't have time to write a brief." ...

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign or, create a brand. The brief is used to communicate a company’s ...

In her new book The Life Brief, Wan lays out a simple three-step process to help you find out what you really, really want, and then make it happen.It’s modeled on the creative briefs that Wan ...

B2B Marketers: Seven Steps for Writing a Killer Creative Brief Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and ...

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more 01/08/2018 9:19 am Zia Zareem-Slade, ...

How can you write a good brief that will inspire them? If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when ...

Join the more than 600 writers from around the globe who have chosen Wilkes' Creative Writing MA/MFA to advance their craft in a variety of writing genres. ... Wilkes alumnus Marlon James MA ’06 won ...