Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

New report shows 68 percent of shoppers find flexible return policies easy to exploit, costing retailers billions amid ...

Consumers are increasingly turning to comfort foods, with frozen pizza sales experiencing a significant surge, a trend some ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

A new study of consumer behavior reveals people are easily swayed by companies that tout a single ethical behavior and may overlook ethical lapses. If you talk or text while shopping for groceries ...