How's the American consumer doing? Recent comments from companies and their executives offers clues, with some citing healthy ...

Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee said that deep understanding of consumer behaviour ...

Procter & Gamble cut its sales and profit forecast Thursday, citing a pullback in consumer behavior as uncertainty over ...

Have you ever thrown something in the recycling bin, hoping it's recyclable? Maybe a toothpaste tube, bubble wrap or plastic ...

New report shows 68 percent of shoppers find flexible return policies easy to exploit, costing retailers billions amid ...

Google’s 2025 report reveals how AI, YouTube, and Search are reshaping Indian consumer behavior, digital marketing ROI, and ...

The media buying industry in the US is experiencing the existential challenge of proving its continued relevance in a ...

Consumers have been downgrading their discretionary spending. This morning we learned how the first quarter of the year went ...

Consumers are increasingly turning to comfort foods, with frozen pizza sales experiencing a significant surge, a trend some ...

Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like ...

Promotional timing: Retailers often respond to tariff buzz with flash discounts or limited-time deals, fueling short-lived ...

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential ...