But for all of its ambition, a number of hurdles stand in Wham-O’s way. With consolidation having gripped the toy business for years, running an independent producer of low-tech toys isn’t simple.

Wham-O’s mixture of new with nostalgia “could be a really smart move in today’s climate,” said Laurie Schacht, chief executive of the Toy Book, the toy industry’s leading trade publication.

In 1948, two college-aged friends bought a pair of falcons and began to train them by shooting pieces of meat in the air using homemade slingshots that they made themselves. According to Tim Walsh, ...

Wham-O Manufacturing Co. of California produced its first Frisbees on this day in history, Jan. 23, 1957. The beach toy began as a 19th-century campus activity and is now a worldwide sport.

Fad toys come and go. Only in the case of WHAM-O, they don't go. This year the creators of the Frisbee, Hula Hoop and Super Ball, turns 75 ...

O n January 23rd, 1957, Frisbee inventor Walter Morrison sold the rights to his creation to toy company Wham-O!, setting the ...

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Wham-O, the iconic toy company that has been igniting imaginations and creating lifelong memories for generations of children and families, is thrilled to ...

While major toy companies including Wham-O, Mattel, and Hasbro dominate the list of the top toy gifts from when boomers were kids, many of the toys were invented by individuals who then sold their ...