The new UA Shop app leverages data from Under Armour’s digital fitness platform ... to create a personalized shopping experience for its core product categories – performance apparel, footwear ...

This store offers a curated selection of products and a premium retail experience, setting a standard for future stores. Moreover, Under Armour is ... to its ua.com platform.

Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development. This collaboration ...