The new UA Shop app leverages data from Under Armour’s digital fitness platform ... to create a personalized shopping experience for its core product categories – performance apparel, footwear ...

This store offers a curated selection of products and a premium retail experience, setting a standard for future stores. Moreover, Under Armour is ... to its ua.com platform.

Kevin Plank returned to the CEO role last year, and 2025 could be the year his new strategy for the company starts to show ...

Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and ...