A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, if the ...

Because agile marketing comes out of the software world, it is tempting to think that there might be some sort of plug-and-play solution to making... We’re long-term subscribers to WARC and it’s a ...