Fans on Instagram and TikTok guessed a "Reputation (Taylor's Version)" announcement could come Thursday morning, because the date 1/23 relates to the "1... 2... 3... let's go" chant Swifties scream ...
A cryptic tweet by Taylor Nation, Taylor Swift's marketing ... Instead, at noon ET, the in-house marketing account announced, "The secret to being someone’s lover forever and ever?