After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which became a ’70s and ‘80s cult favorite and maintained a small but devoted customer base through the years.

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola. What to some was a mere news blip was a ...

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed, and Limette.

The company has been slowly pulling back on Tab’s production for years. A 2018 “shortage” prompted panic among its fans, but Coca-Cola said at the time that Tab was still available, ...