Starbucks is restructuring operations with menu reductions and layoffs, stricter stay policies and a modernized brand image.

Starbucks announced it will eliminate about 7% of corporate jobs as CEO Brian Niccol focuses on the company's turnaround plan ...

Coffee prices are high and are set to only get higher. So many things are at play: tariff threats, climate change, ...

Starbucks is making significant adjustments to navigate growing competition and operational challenges in China, its ...

The business of tea is at an inflection point. Traditional perceptions are being redefined, and the opportunity for ...

Mr Niccol is also cutting items from Starbucks’ menu and experimenting with its ordering algorithms to better handle its mix of mobile, drive-thru and in-store orders. Starbucks’ global same-store ...

Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...

Rumors of the new lineup leaked last fall, with little information available at the time–but that all changes now.

The Seattle-based coffee company announced this week that about 580 of its stores had begun replacing its cold drinks cups — ...

Niccol is focusing on enhancing the in-store experience and optimizing offerings, with plans to reduce the menu by 30% by September. Moving forward, Starbucks will emphasize premium beverages like ...

Starbucks is facing competition from lower priced alternatives while the Chinese consumer is under increased economic pressure.