The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Our Social Media Marketing Resources provide you with the best tools and tips to help you succeed in your marketing efforts. From the latest trends and strategies to helpful tutorials and guides, we ...

For years, experts have warned of the dangers and negative impacts social media can have on our minds. Those impacts are also ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Below, we'll take a look at the best social media management tools, based on tens of hours of usage, to help manage your social media posting, marketing, and management. Reader offer: Free 30-day ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year at the Scotland Prestige Awards 2025/26.

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...