When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year ...

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

With benefits come risks and digital legal marketing is not immune. In a profession where ethics and reputation are highly ...

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...