The role of social media in marketing has never been bigger or more demanding. As platforms have evolved, so too have their ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Our Social Media Marketing Resources provide you with the best tools and tips to help you succeed in your marketing efforts. From the latest trends and strategies to helpful tutorials and guides, we ...

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy from raw data into something valuable.

Marketers are increasingly reliant on AI tools, yet most find them ineffective, time-consuming, and costly, with budget waste ...

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Ethan MacLean, 20, of Sydney River, and Brooke McDonald, 19, of Howie Centre launched Elevate Media in April. MacLean ...

Amanda Hughes, a social media mentor based in North Ayrshire, has been awarded Social Media Marketing Specialist of the Year at the Scotland Prestige Awards 2025/26.