For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

518 Foodies - you may know them as the private Facebook page or their marketing and digital media services they've filed a ...

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Many Austin-based influencers make the majority of their income from TikTok. Read about eight who wonder what happens next if ...

The U.S. Supreme Court decided to uphold the federal law banning TikTok starting Sunday unless it's sold by its China-based ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...