But the Save Tab Soda organizing committee is undeterred. “We’re in it for the long haul,” says vice president Jenny Boyter, a 64-year-old retired high school principal from Atlanta.

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola.

Tab Fans Organize to Bring Back the Discontinued Diet Soda. After Coca-Cola discontinued Tab in 2020, a group of devoted customers formed the SaveTabSoda Committee to save their favorite beverage ...

In 2020, Coca-Cola announced that it would cease production of the once-popular diet soda — the SaveTabSoda Committee is raising money to change their minds.

TAB Commercial - 1979 by lubar91 on YouTube "You know, I think for me, Tab is just a taste of home. It's a taste of nostalgia," Robertson said. It's also an acquired taste that many never acquired.