Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Gordon Ramsay has landed in Roblox with a new gaming experience that will test not only your cooking skills but also your ...

Gamebeast to provide Brave group access to its UGC gaming solutions, starting on Roblox.

Roblox games can be played alone, with a large group of people, or with just a few friends. That's the beauty of the Roblox platform. There are games for everyone, no matter who is on their friends ...

Roblox posted a wider third-quarter loss but boosted its revenue forecast for the year as a pair of videogaming crazes generated robust top-line growth. The videogame company posted a loss of $257.4 ...

There's plenty of gamers who've found fame and fortune for their online activities ... but Schlep gained notoriety for a fairly unusual reason.