Pseudoscience, once confined to the fringes ... while ignoring or dismissing anything that contradicts it. For example, astrology presents itself as a science by using precise terminology ...

In their latest collaboration, Pseudoscience, internal medicine physician Lydia Kang and historian Nate Pedersen examine such myths from the past and present and scrutinize the evidence (or lack ...

With each example there is a hidden factor—usually something the researcher has overlooked—that invalidates the conclusion. See if you can determine the hidden factor for yourself, then ...

But is it pseudoscience? And if so, is that a problem? Few branding concepts spark as much debate as the brand archetype framework, which suggests that brands embody one of twelve universally ...