Jackson had a long history with Pepsi. He starred in his first Pepsi campaign in 1983. One year later, while filming a Pepsi spot, Jackson's hair caught fire in a pyrotechnics accident.

Certainly, Jackson has a long -- if not shaky -- history with Pepsi. He starred in his first Pepsi campaign in 1983. One year later, while filming a Pepsi spot, Jackson's hair caught fire in a ...

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.

From Michael Jackson to Britney Spears, Pepsi always brings star power to its ad campaigns. However, the brand pulled out all ...

Michael Jackson was so big that he nearly turned down a $5 million endorsement deal with Pepsi. The "Thriller" superstar changed his mind when he learned one tiny detail.

Photo credit: Bang Media Michael Jackson ‘s leather jacket from his 1984 Pepsi commercial is to be auctioned off. Propstore will be selling the custom-made black-and-white jacket and over 200 ...

Pepsi sponsored Jackson's 1988 Bad World Tour, which ended its 16-month run through 15 countries as the largest-grossing tour in history. Pepsi was involved with Jackson as far back as 1984, when ...

A black-and-white leather jacket that Michael Jackson wore in a 1984 Pepsi commercial sold for $306,000 at an auction in London on Friday.

Michael Jackson is dead, but PepsiCo Inc. still plans to use his image to sell its soda. The beverage brand, which has struggled to eclipse rival Coca Cola Co., is pairing with Sony Music and ...

On Nov. 10, Propstore will be auctioning over 200 original music items, including Jackson's jacket, in one of the world's largest auctions of entertainment memorabilia.

Michael Jackson's 1984 Pepsi Generation Ad Jacket Is The Rave Of The Moment While the latest Jackson piece is not as popular as other auctioned items, it still has a fascinating history.

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.