NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison & Wall media analyst Brian Wieser believes Peacock accounted for 25% of the company's national ad revenue.

Comcast, led by chairman and CEO Brian Roberts, reported fourth-quarter and full-year results for its entertainment unit and other operations.

Comcast beat Wall Street expectations for its fourth quarter of 2024 as Peacock continued to narrow its losses and "Wicked" helped the studios business defy gravity with an 85% increase in profit to $569 million.

NBCUniversal-owned streamer Peacock has given a series order to a crime drama called Superfakes from Beef creator Alice Ju.

Peacock has given a series order to a new crime drama called Superfakes from the Emmy Award-winning Alice Ju (Beef, Poker Face). Superfakes follows a small-time Chinatown luxury counterfeit dealer who enters a dangerous black market underworld in order to fund a life of suburban respectability for her family.