From snoods to headbands and gumshields, the accessories players are allowed and want to wear on the pitch has changed over ...

This colorway is next level. The post Rihanna’s Fenty x Puma Avanti LS Sneaker Is About To Be Everywhere This Spring first ...

San Antonio star Victor Wembanyama stood outside in the rain on a cold Paris night. He wore a parka, a hooded sweatshirt, ...

In a first for world football, Manchester City will showcase a bespoke goalkeeper kit designed by City stars using generative ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Turkish soccer giants Galatasaray have brought on board data center service provider NGN as a new partner, with the brand ...

Every day, you put on socks and forget about them — if they’re good. If they’re bad, you can’t help thinking about them. There are so many ways socks can go wrong: when they don’t hug ...

Cobra Puma Golf has signed PGA Tour player Max Homa to a multiyear deal “to play Cobra golf clubs and wear Puma golf shoes,” according to Kack Hirsh of GOLF. The deal comes as “somewhat of a shock” ...

And that brings us to this week’s announcement. Max Homa has signed with COBRA PUMA Golf. Homa is currently ranked 41 st in the world, but it wasn’t that long ago that he was a Top 10 player. With ...