The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

After the Indiana Pacers guard continued his postseason ascension with the winning shot in Thursday's 111-110 victory over the Oklahoma City Thunder in Game 1 of the NBA Finals, he took to social ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

Also slated to hit the auction block is the earliest known photo-matched Lionel Messi shirt, worn when he was a 19-year-old ...

The shoes, modified by Bill Bowerman, have been in the family of Prefontaine's former girlfriend for nearly 50 years.

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, he is taking his shoe company with him.

A pair of Pre’s shoes from 1973 are going up for auction—and the bidding starts at $50,000. It’s been 50 years since America ...

New Balance has been enjoying a strong 2025—the stalwart sneaker brand has launched hit grandpa-y silhouettes, linked up with the hottest labels in fashion, and revived a handful of long-beloved ...

Team USA was determined to reclaim its dominance and pride heading into the 2008 Beijing Olympics. The team's officials were ...

Amind LeBron James' comments, the latest NBA Player Poll by The Athletic shows Victor Wembanyama will be the league's next Face of the League. Wemby took 53.4% of the vote from the 158 NBA players ...

Former NBA All-Star Gilbert Arenas is questioning a decision that many young fans and sneakerheads may also be wondering why hasn't Nike released a shoe for Bronny James? As the s ...