Tyrese Haliburton turned his game-winning shot in Game 1 of the NBA Finals into an ad -- 'cause the Indiana Pacers star gave ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

After the Indiana Pacers guard continued his postseason ascension with the winning shot in Thursday's 111-110 victory over the Oklahoma City Thunder in Game 1 of the NBA Finals, he took to social ...

Caitlin Clark and her Indiana Fever were not playing on Thursday. Instead, they went through their usual practice and film ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

Also slated to hit the auction block is the earliest known photo-matched Lionel Messi shirt, worn when he was a 19-year-old ...