Our wordmark can appear in three colors: Northwestern Purple, white, and black. In most cases, use Northwestern Purple or white; black should be reserved for when color is not an option. In some cases ...

the academic N may be outlined in white. When used as a design element the academic N can be used in tandem with the Northwestern wordmark; however the academic N cannot be used at 100% opacity. DO ...

When placing the wordmark and formal logo, be sure that other text and graphics do not encroach on it. When visual elements are too close to the wordmark, it can take away the page hierarchy or create ...