In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

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The Roger Federer-backed sportswear maker's efforts to invest in marketing by sponsoring athletes at the Paris Olympics, as ...

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Puma CEO Arne Freundt promised a better end to the year, though, saying that China's Golden Week holiday in October and the lead-up to Singles' Day on Nov. 11 showed "very encouraging" demand.

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

A month before Clark played in the pro-am, she wore a custom pair of Nike shoes while playing golf and the internet was ...

Nike and the Wu-Tang Clan on Saturday officially released one of the most treasured sneaker collaborations of all time — the ...

Happy Friday, Tiger Nation. It’s Nov. 8, and the football team plays Rice tonight at Simmons Bank Liberty Stadium. If you’re ...

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Discover the best Puma shoes for women with our comprehensive list. Compare features, pros and cons to find the perfect pair ...