The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...

Pedestrians walk past a Nike store featuring a modern design and ... [+] mannequins displaying winter apparel on December 5, ...

For the second straight season, your Houston Texans are AFC South Division Champions. So, give the number one selling NFL jersey a rest. Pick up some fresh Divi ...

Nike needs to demonstrate its ability to maintain and defend its significant margin in market leadership. Learn why NKE stock ...

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership ...

Through the deal, NIKE is set to redefine its role in the game and further strengthen its alliance as the exclusive provider of uniforms, sideline gear and performance apparel for all 32 NFL teams ...

“The GOAT Collection: Watches and Treasures from Tom Brady brought a total of $9 million at #SothebysNewYork tonight, with ...

IRVING, Texas -- The NFL and apparel giant Nike announced a 10-year partnership extension Wednesday. The league and Nike will focus on working together to grow the game's global reach, increase ...

The National Football League (NFL) and Nike have extended their partnership for another decade. The deal, announced Wednesday, ensures Nike remains the exclusive supplier of uniforms and apparel ...