The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

The NBA’s Christmas Day slate did not disappoint in the slightest this year. Virtually all of the five games came down to the ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...

Pedestrians walk past a Nike store featuring a modern design and ... [+] mannequins displaying winter apparel on December 5, ...

For the second straight season, your Houston Texans are AFC South Division Champions. So, give the number one selling NFL jersey a rest. Pick up some fresh Divi ...

Nike needs to demonstrate its ability to maintain and defend its significant margin in market leadership. Learn why NKE stock ...

Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams, Nike is poised to elevate its partnership ...

Through the deal, NIKE is set to redefine its role in the game and further strengthen its alliance as the exclusive provider of uniforms, sideline gear and performance apparel for all 32 NFL teams ...

Nike, Inc. (NYSE: NKE) and the National Football League (NFL) have unveiled a historic 10-year partnership extension, further solidifying their commitment to shaping the future of football.