The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

The NBA’s Christmas Day slate did not disappoint in the slightest this year. Virtually all of the five games came down to the ...

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

One of the staples from the NBA's Christmas Day slate of games has been missing for the past few years, and Los Angeles ...

Nike continues to find ways to reinvent the classic white-on-white Air Force 1. This time, the global sportswear brand has ...

Jalen Hurts was fined over $5,000 by the league for violating the league’s uniform and equipment rules for wearing different ...

The announcement follows new CEO Elliott Hill’s promise of more “Nike being Nike" and evokes a memorable early chapter in the ...

CEO Elliott Hill is pushing for a bold turnaround, but early efforts to fix inventory and reinvest in the brand could weigh on results for some time.

Athletic apparel company Nike (NKE) has reported financial results for this year's third quarter that topped Wall Street ...

It was announced this week that Nike (NKE) will be extending their contract with the NFL through 2038 to continue exclusively providing all teams in the league their uniforms, sideline gear, and ...

The LaLiga giants are poised to sign a world record sponsorship agreement but it still needs one final seal of approval.