During the heyday of Nike Basketball, Bryant toured China almost every single offseason to connect with fans and spread the Mamba Mentality. With the Year of the Snake quickly approaching on the ...

On Tuesday afternoon, Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path in the year ahead, all in dedication to ...

Update: It looks like Nike Basketball is starting its Lunar New Year celebration earlier than anticipated as the “Eggplant” version of the Kobe 5 Protro “Year of the Mamba” is now expected ...

Emma Raducanu paid tribute to late NBA legend Kobe Bryant. Raducanu gave a heartfelt shoutout to Nike's latest "Year of the Mamba" commercial. The "Year of the Mamba" campaign, launched by Nike in ...

NBA legend Kobe Bryant enjoyed global popularity. The Los Angeles Lakers legend was beloved in all corners of the world, perhaps nowhere more so than in China. During the heyday of Nike Basketball ...