After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

Christmas Day has always been a special tradition in the NBA with a full slate of primetime matchups showcasing some of the ...

Nike Basketball, with whom Collier collaborates on sneakers, took notice of the performance and posted on X (formerly Twitter) to join the conversation after the game. Nike Basketball's account ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

The duo's latest collaboration is joined by Action Bronson's performance capsule with New Balance, the debut of the Nike ...

head of marketing Eric Eways and Vice President of Basketball Marketing Brittany McCallum," Charania added on X. Nike is valued at $121 billion despite losing $26 billion of its value in its ...

USC star JuJu Watkins has agreed to a multiyear contract extension with Nike, which according to ... richest shoe endorsement deals in women's basketball." Watkins has been with the brand since ...

Running, perhaps the most accessible form of fitness, has been eclipsed by gear inspired by sport-specific categories like basketball and tennis– as seen with Nike ... in on his hyper-specific ...

Nike are being pressured by Caitlin Clark's supporters after the basketball star sported a vibrant pair of custom sneakers. Clark, 22, has become one of the most exciting sports stars in the ...

Here's another look at the Booker’s new Michigan State Spartans Nike Book 1 PE that the Spartans received Tuesday: Booker chose to play college basketball at Kentucky for then-Wildcats coach ...