Isaiah Birdsong is making a name for himself in the basketball community and is in position to make an impressive freshman ...

A 6-8 freshman from Canada, Riley is a prized recruit with a world of offensive potential waiting to be unlocked ...

The Auburn Plainsman is highlighting each of Auburn's men's and women's basketball newcomers entering the 2024-25 season.

NIKE, Inc. will further grow its established presence across marquee league events, including NBA Global Games, NBA All-Star, WNBA All-Star, the NBA Draft Combine, the WNBA Draft, WNBA Changemakers, ...

The versatile 6-foot-9, 205-pound forward for No. 7 Duke arrived as the nation’s top recruit and heads into the season as a potential No. 1 overall NBA draft pick. Hype is churning at pedal-to-floor ...

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters ... Watkins led USC to the Elite Eight in the NCAA tournament, the farthest the program has reached ...

On Tuesday, USC Trojans guard JuJu Watkins finalized a multiyear contract extension with Nike ... lead Trojans to the Elite Eight. I was USC's deepest NCAA tournament run in three decades.

Rosters of the elite high ... or about 13% of Nike's total fiscal year 2023 sales. Aside from the obvious product association, any way to help advance the future of basketball is a positive ...

Thanks to NIL, top young men’s basketball players are leaving their European pro teams and coming to America to play in the NCAA.

"Nike officials ... in the 2024-25 women's basketball season. Aside from USC; UCLA, Oregon and Washington transferred to the Big Ten, making it an 18-team competition this year.

Rutgers coach Steve Pikiell and company did a fantastic job with their 2024 recruiting class, bringing in two potential ...