The Nike Kobe 9 Elite Low "Beethoven," one of the most popular Kobe Bryant sneaker designs, is set to make its long-awaited return with a Protro update. 'Protro' refers to a performance update.

Isaiah Denis is staying in the Tar Heel State to play college basketball. Denis set off an eruption of cheers inside the ...

A 6-8 freshman from Canada, Riley is a prized recruit with a world of offensive potential waiting to be unlocked ...

A 6-foot-6 guard from Lithuania, Jakucionis is a ridiculously skilled NBA prospect expected to lead the Illini ...

College basketball will be a homecoming for the Newport native. Flagg, who's playing his senior year at Greensboro Day School in North Carolina, announced on Instagram that he has committed to the ...

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NEW YORK — Nike’s new chief executive officer Elliott Hill made ... As it relates to our partnership, it’s very much in the same vein…to try to extend the game of basketball beyond the elite athlete ...

Women outdrew the men in the championship with 18.9 million viewers. The post Women’s College Basketball Begins Its Star-Studded Post-Caitlin Clark Era appeared first on Front Office Sports.

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

who led the New York Liberty to win the WNBA championship on Sunday night. As part of the deal, Nike plans to introduce programs and resources for young aspiring professional basketball players ...

Cameron Boozer, a 6-foot-9 power forward, is ranked No. 2 in the ESPN 100 and has been considered one of the premier prospects in all of high school basketball ... Elite grassroots program on the ...