There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Georgia Stars and Team Why Not? square off on Day 1 of Nike EYBL Memphis. Team Thad and Beal Elite face off on Day 1 of Nike EYBL Memphis.

Check out the best plays from Day 4 of Nike EYBL Peach Jam. Check out the best plays from Day 3 of Nike EYBL Peach Jam. Check out the best plays from Day 2 of Nike EYBL Peach Jam. Check out the ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development ...

Blake Griffin and Trae Young have merged their AAU programs to form a new team, Legynds Basketball Club, which will compete ...

Announcer: On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Nike recognized this unique marketing opportunity and footed Mike's ...

Nike is shooting for a win with a major NBA and WNBA deal.On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the exclusive ...

Several three-star prospects from the class of 2025 stood out during Nike's EYBL stop in Kansas City ... National Director of Basketball Eric Bossi is moving on to a group of 15 three-star ...

the top 40 high school basketball circuit teams in America have competed in the Nike EYBL since Apr. 2010. The first session of Road to Peach Jam will be in Mesa, Arizona, from April 25-27 at the ...

The 2024 Nike EYBL Peach Jam continues today. College coaches are not allowed to attend, but NBA scouts and personnel are permitted. NORTH AUGUSTA, S.C.—The 2024 Nike EYBL Peach Jam rolls on today.