In the natural world, snakes shed their skin to adapt to their growing bodies — a process that symbolizes change, renewal and self-transcendence in traditional Chinese culture. Drawing on this rich ...

We’re not even a month into 2025 and there are already plenty of sneaker drops to get ready for. Between official reveals, ...

Sixty-seven years after co-founding Reebok, 89-year-old Joe Foster is now partnering with a 25-year-old entrepreneur to ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

In the NFL, cleats have evolved from performance gear into powerful symbols of creativity and culture. Football players are hitting the field in cleats ...

For his latest Vuitton collection, Pharrell Williams tapped his best bud Nigo to be co-creative director. And Bernard Arnault ...

N ike's latest Killshot 2 "Floral" shoe is exciting as it puts a fresh face to a time-honored classic. Keeping in line with ...

Leaning fully into the Pharrell-inspired photo, Dillane captioned the post “SuperSoft,” a riff on Williams’ Louis Vuitton ...

Adidas Originals and Willy Chavarria are taking their collaboration to the streets of Paris for the first time. According to ...