Nike’s focus on women's sports may be key to turnaround
We will deliver bold, creative marketing that leverages our athletes in sport moments and drive the ground game authentically ...
Nike Unveils Kobe 'Year of the Mamba' Collection
We've already learned that the "Eggplant" Kobe 5 will kick off the drops on Thursday, but Nike has now confirmed that the ...
Year of the Mamba: Nike Unveils New Kobe Sneakers & Apparel
Nike introduced the Year of the Mamba: a challenge to athletes, as the calendar turns, to choose the hard, uncomfortable path ...
The Nike Kobe 5 "Year of the Mamba" Drops This Week
NBA legend Kobe Bryant enjoyed global popularity. The Los Angeles Lakers legend was beloved in all corners of the world, perhaps nowhere more so than in China. During the heyday of Nike Basketball, ...
A Bunch of Nike Kobe 9 Sneakers Are Coming Out in 2025 — and They Should Be Easy to Get
Real Housewives of Beverly Hills alum Camille Grammer entered 2025 with a new figure, revealing she got her breast implants ...
How Ravens WR Rashod Bateman helped a sneaker artist battling cancer
The cleats are gold and shiny, inspired by the Italian luxury fashion house Bottega Veneta, and were meant for the Super Bowl. Of course, they never made it to Las Vegas last season for the Ravens’ ...
Nike’s Renewed Focus on Its Competitive Advantages Should Allow It to Overcome Current Challenges
The Chinese sportswear market is increasingly competitive, as nationalism has boosted native brands and as international brands like Lululemon expand. Nike’s ability to gain share in this market is ...