New Balance have never managed to distribute Liverpool kit into more than 3,000 stores globally. The company have around 600 shops of their own with a further 3,500 franchise stores but many of ...

But Liverpool have accused New Balance of not being “genuine” with promises of what it can deliver. Daniel Oudkerk QC, for New Balance, was the first to outline his side's position.

New Balance and Liverpool Football Club on Friday unveiled a new set of jerseys the Brighton athletic company designed for the team under a new sponsorship deal. Skip to main content.

Kudus Offers Liverpool a Tempting Option as Diaz Future Hangs in the BalanceDiaz Uncertainty Opens Door for New ...

Liverpool won a High Court battle against New Balance last October, which gave them the green light to team up with Nike. The deal is worth £30 million per season to Liverpool, plus royalties of ...

Credit LeBron James with an assist for Liverpool Football Club, which prevailed in a multimillion-dollar lawsuit brought by Boston-based New Balance over lucrative worldwide merchandising rights ...

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance. The club will switch to current brand Warrior's parent company ...

Liverpool confirmed the club-record signing of Florian Wirtz last Friday, with the 22-year-old playmaker arriving last week ...

An email from a New Balance executive highlighted the Chinese market as Liverpool's "biggest problem", the High Court was told. Liverpool and the Boston-based sports brand are contesting a trial ...

Warrior Sports, a subsidiary of Hub-based New Balance, has inked a $41.3 million-a-year deal to sponsor the jerseys of John Henry’s Liverpool Football Club. It’s the richest sponsorship deal ...

New Balance has been the uniform supplier to Liverpool since 2011. The current deal is worth a reported 45 million pounds ($56 million) per season. Published Sep 24, 2019 ...

"I really liked these sneakers, I only wear this brand and this model is the most comfortable. They look stylish" ...