With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

FAYETTEVILLE — Texas A&M is ranked 24th and Arkansas is receiving votes in The Associated Press Top 25 poll ahead of their ...

You can’t say the Pac-12 is making a comeback because it never really went away. The Conference of Champions was certainly in ...

Tyson Foods and Walmart logos will make their debut on the field turf at Donald W. Reynolds Razorback Stadium in Fayetteville ...

Nebraska becomes the first college program to display on-field corporate logos, marking a new NIL era in sports.

Bentonville-based Walmart and Springdale-based Tyson Foods will have one logo apiece on the field, at each 25-yard line. The ...

There will be a sponsor logo at midfield for the Rocky Mountain Showdown. Colorado State announced Thursday a partnership ...

Arkansas partners with Walmart and Tyson, featuring logos on the field during home games in a groundbreaking sponsorship.

Quarterback Quinn Ewers and the Texas Longhorns celebrated their victory over Michigan on the field and in the locker room.

The NCAA has blocked Oklahoma State football from adding a sticker to its football helmets with a QR code that would link fans to the team’s general name, image and likeness fund that benefits every ...

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...

As the college football season kicks ... short run-up following the NCAA’s June announcement of its new policy, it’s not surprising that only a few on-field logo deals have been finalized ...