Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

Each of the kits comes with a can of MUG Root Beer; a “dog drool dropper” for collecting the saliva sample; and test cards.

Blue Origin launched its new Glenn rocket early Thursday, sending a test satellite into orbit. The mission wasn't a complete ...

Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.

Invitations to exclusive industry events and research ...

Wanna know how much Dawg you got in you? Mug Root Beer has created a special Dawg DNA Kit for you to find out exactly how much ...

MUG Root Beer is offering fans a “new and absurd way to start the New Year” with their introduction of an at-home DNA test, according to a press release. But this isn’t just any run-of-the-m ...

Editor’s note: 2025 begins my 30th year of writing a weekly column for The Transcript. Longtime readers often ask what column drew the most reader responses. The following, published in ...

More than 85 different beers will be available to sample at this year's event, which is themed after Harry Potter.