M ark F Abraham is a senior partner at BCG, founder of the firm’s personalisation business, and co-author of Personalized: ...

University of Sydney’s financial economist Associate Professor Dr Shumi Akhtar said the past four years has seen an ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

To connect with different age groups, healthcare marketers must understand how each generation seeks and processes medical ...

Abhishek Gupta, CMO at Edelweiss Life Insurance, shares that marketing is transforming, driven by the rise of AI tools and ...

In a world where businesses are grappling with labour shortages, soaring customer expectations, and the relentless march of ...

You could have noticed by now that AI Impact on Digital Marketing is no longer something foreign that no one knows how to use ...

Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and logo, and more ...

Cohesive PR and marketing strategies can unlock a powerful compound effect that directly impacts business outcomes.

It was anything but a boring year in ad tech circles—there was a Google ad tech antitrust trial; there was a showdown between ...

The legacy brand of vacuum cleaners and water purifiers has undergone a transformation that has brought along a company-wide ...

State University of New York at Fredonia School of Business Professor Lei Huang and a SUNY Plattsburgh colleague share an ...