In today’s increasingly digital world, industries across the board are shifting their marketing strategies to meet modern ...

M ark F Abraham is a senior partner at BCG, founder of the firm’s personalisation business, and co-author of Personalized: ...

Discover the top digital marketing trends to watch in 2025! Stay ahead with insights on AI, personalization, social media, ...

It was the year of the great love story between AI and marketing. Or perhaps more accurately, the year of the hesitant ...

University of Sydney’s financial economist Associate Professor Dr Shumi Akhtar said the past four years has seen an ...

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

To connect with different age groups, healthcare marketers must understand how each generation seeks and processes medical ...

Ferrara’s holiday candy salad kit marks the company’s first foray into TikTok Shop, a decision Camen said was driven by data ...

Abhishek Gupta, CMO at Edelweiss Life Insurance, shares that marketing is transforming, driven by the rise of AI tools and ...

In a world where businesses are grappling with labour shortages, soaring customer expectations, and the relentless march of ...

In a rapidly changing world, the need to educate more skilled graduates and undertake more research and development to fuel ...

You could have noticed by now that AI Impact on Digital Marketing is no longer something foreign that no one knows how to use ...