And it becomes even harder when a network or streamer can’t truthfully answer this simple question regarding new TV series: ...

Comcast leaders talked up a 'broadcast-plus-streaming' strategy for NBCUniversal after the cable spinoff, as outlined on ...

As part of Social Samosa’s 40 Under 40 jury, Pratik Mazumder of Mahindra Holidays & Resorts shares his perspective on building trust with consumers, his experiences as a marketer and more.

The brand’s CMO, Nimish Agarwal, breaks down the making of a successful insurance company in India’s BFSI category and the ...

Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet ...

MUMBAI: Sony Pictures Networks India (SPNI) has announced the appointment of Parinda Singh as head of marketing for its Hindi ...

Watcho, Dish TV’s premier OTT platform, has partnered with Prinday as the exclusive streaming platform for ‘Vibe On’, a ...

Skandha appoints Anil Kumar as Director of Growth and Business Development Skandha media Services leverages cloud technology, automation, AI, and machine learning to provide first-class managed ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

With over two decades of expertise in digital marketing, Thingalaya has spearheaded campaigns and brand launches for leading companies like ZEE5 and Hindustan Unilever ...

OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...