Streaming platforms up marketing techniques for new-age audiences
OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...
Indian Television Dot Com2d
Parinda Singh appointed marketing head Hindi Movie Cluster & Sony Marathi at SPNI
MUMBAI: Sony Pictures Networks India (SPNI) has announced the appointment of Parinda Singh as head of marketing for its Hindi ...
AFAQS13d
Is obsession with scale and ads diluting OTT content?
OTT subscription business is on a decline. Ad supported streaming grew by 21% in 2024. Platforms are chasing rapid growth.
Understanding OTT Marketing and Its Impact on Advertising
Top OTT marketing has emerged as a pivotal force in reshaping how brands engage with consumers OTT refers to content providers that deliver streaming media services over the internet bypassing traditi ...
Exchange 4 Media10d
Hoichoi focuses on regional content; won't be everything to everyone: Vishnu Mohta
From strategic insights to his ambitious plans for AI, Co-founder of Hoichoi, Vishnu Mohta sheds light on the evolving ...
Best Media3d
OrangeGlobal Stories appoints Preetam Thingalaya as Head of Marketing
With over two decades of expertise in digital marketing, Thingalaya has spearheaded campaigns and brand launches for leading companies like ZEE5 and Hindustan Unilever ...
ThePrint2d
Watcho All Set to Exclusively Stream ‘Vibe On’, Celebrating Regional Hip-Hop Talent
Watcho, Dish TV’s premier OTT platform, has partnered with Prinday as the exclusive streaming platform for ‘Vibe On’, a ...
Exchange 4 Media1d
Comm platforms perfect for not only sales avenues but also brand activations: Nitin Saini
At e4m India Brand Conclave 2025, Nitin Saini, VP of Marketing at Mondelez India, offered insights into how the company ...
Best Media2d
Hotstar’s Coldplay livestream clocks 83 lakh views, 16.5 crore watch time
The OTT platform shared that Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal ...