OTT platforms are enhancing marketing strategies to engage younger audiences through experiential marketing, collaborations ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

As a result, there has also been an increase in co-viewing of streaming content among SVoD audience, which has implications on content and marketing strategies of OTT platforms in India.

This collaboration marks a significant leap for Tata Play in delivering hyper-personalized offers, redefining customer ...