Understanding your competition is crucial for business growth and strategic positioning. Here's how to gain insights and ...

I've seen organizations that say they do competitive intelligence effectively stop after gathering competitive information, putting together competitive profiles, and crafting battlecards (which are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Competitive intelligence should be viewed as a crucial element when building a 2020 ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest whitepaper on the relationship between market intelligence ...

Home Competitive Intelligence Competitive Intelligence Spotlight #24: Tom Jennrich on Accenture Federal Services’ CI Approach for Market Analysis, Bid Pursuit ...

At RightMetric, we help brands uncover competitive marketing intelligence so that they’re seeing the full picture when building ... such as a new market or product launch, ongoing analysis is ...

Another type of marketing intelligence is competitive information. Business owners usually use industry reports, articles, newsletters and personal observation to study their competitors.

Competitive intelligence gathering for marketing is not easy, because sources are so disparate. But check out this test run of GrowthBot, an information-gathering chatbot by HubSpot's Dharmesh Shah.

The foregoing reveals that competitive analysis is in a way indistinguishable from effective management, which means keeping in close touch with the market and all those factors that influence it.