PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

To make your shopping just a little bit easier, we've rounded up the best gifts for women, including personalized gifts, ...

Refreshing your wardrobe during Black Friday can mean getting more for your money with fashion and designer clothes and ...

Matalan’s new range aims to improve the ‘lived experience’ for menopausal consumers – but are pyjamas really the answer?

Caroline Baudino is the face behind Shop with Caroline, an Instagram account that's making waves among women over 50.

Turning 50 and beyond is an exciting chapter filled with growth, confidence, and yes – reinventing your style. As we embrace ...

The "closet essential" criteria consists of something versatile, effortless, and easily repeatable — and these stylish basics ...

The fashion retailer has cut the price of the Kate Midi Shirt Dress in various designs, including the Red Polka wave and the French Navy, London Town style, by 50%, bringing the total down to a ...

Marks and Spencer customers are flocking to buy a £29.50 ... dress a subtle shine, making it suitable for festive gatherings, and the ribbed texture allows for casual wear. Pairing it with black ...

Physical activity is an excellent way to combat the woes that come with growing older, and we're here with 10 active hobbies and exercises for women over 50 to live longer. The best part? You'll ...

The Kate Midi Shirt Dress, which comes in the brand's signature vibrant colours, has been reduced from £125 to a more affordable £62.50. The navy ... Fits great, except a little tight across ...