The new Jaguar logo and promotional campaign have sparked considerable controversy in recent days. To put it mildly, the public has not received the changes. An independent graphic designer ...

These new logos will help to ram home the point that everything has changed at Jaguar, from styling and branding to the company mission. Jaguar has created a new wordmark that combines upper and ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

Watch as the new Jaguars uniform and logo was unveiled to the public. Jaguars players RB Travis Etienne Jr. and OL Anton Harrison put their chef's hats on for a culinary showdown at the Miller ...

Watch Jaguars Head Coach Liam Coen interact with Jaguars fans in person for the first time at Coach Coen's First DUUUVAL, a live panel event presented by EverBank. J.P. Shadrick hosted a discussion ...