In a statement to Fox News Digital, Cooper Hefner said he's looking to “restore" the legacy of the Playboy brand with a $100 ...

Hugh Hefner‘s son, Cooper Hefner, is seeking ownership of ... says he's looking forward to restoring the legacy. In 1953, a 27-year-old Hugh – who was working at Esquire magazine in Chicago ...

The son of the late Playboy founder Hugh Hefner is preparing a big offer. Playboy, the iconic brand and magazine, became a ...

In a statement announcing the bid, Cooper described the brand's sentimental as he described his vision of 'reimagining' Playboy's future while remaining 'true' to it's original form.

Hugh Hefner’s youngest son is offering to buy back the Playboy ... via Getty Images Hugh Hefner died in 2017. He was 91 years old. Hugh and Cooper Hefner are pictured above in 2014.

The 33-year-old Cooper Hefner, youngest son of Playboy founder Hugh Hefner, made his offer on Monday and blamed current ownership for managing the brand “to a state of potentially nonexistence.” ...