Cooper Hefner, the 33-year-old youngest son of Playboy founder Hugh Hefner, wants to buy his dad's brand back. This week, he ...

Hugh Hefner‘s son, Cooper Hefner, is seeking ownership of his late father’s iconic brand, Playboy, with a $100 million cash ...

Hugh Hefner’s youngest son is offering to buy back the Playboy ... via Getty Images Hugh Hefner died in 2017. He was 91 years old. Hugh and Cooper Hefner are pictured above in 2014.

The group that owns the fading Playboy brand on Thursday rejected a $100 million buyout offer from Cooper Hefner, the son of ...

In a statement to PEOPLE, Cooper says he hopes to "restore the brand to its roots" David Becker/Getty Cooper Hefner is making ...

Hugh Hefner's son Cooper Hefner is seeking to acquire Playboy Enterprises for $100 million. On Monday, the 33-year-old announced he made a $100M offer to acquire Playboy Enterprises. He stated he ...

Playboy Group rejected Cooper Hefner's "unsolicited" $100 million offer to buy the company, adding that the offer "substantially undervalues" the assets.

Cooper Hefner, the youngest son of company founder Hugh Hefner (who died in 2017), has made a $100 million buyout offer for ...

The son of Playboy scion Hugh Hefner is offering an eye-popping sum of cash to purchase his late father’s business. People ...

Hugh Hefner‘s son, Cooper Hefner, is seeking ownership of ... says he's looking forward to restoring the legacy. In 1953, a 27-year-old Hugh – who was working at Esquire magazine in Chicago ...

Hugh Hefner’s son wants to purchase Playboy (PLBY) for $100 million in an effort to return the iconic brand to his family.