Huda Beauty, a makeup brand founded by United States-based makeup artist Huda Kattan, unveiled a new cosmetic line inspired by ube (purple yam), a staple root crop in the Philippines.

For more of the Cut’s favorite fashion, beauty, and home finds, sign up for the weekly Cut Shop Newsletter.,, Huda Kattan of Huda Beauty has gone viral for her loose setting pow ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Click here for more information. Huda Beauty is back with another stunning shade of its bestselling Easy Bake Powder, and this one may be its most blush-enhancing and brightening formula yet.

Huda Beauty's Easy Bake Loose Powder has amassed a cult following since its launch in 2018, but Ube Birthday Cake is by far ...

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

Rhode launched a deep plum hue, while Glossier, Dior and HUDA beauty have also followed suit ... BUY NOW FOR £28 at refy This liquid blush provides a soft, cherry-kissed glow to your cheeks ...

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Huda Beauty launches a new collection inspired by ... subtle rosy tone to brighten and blur under-eye circles. The beloved Blush Filter formula, known for its creamy texture and buildable ...

One of the first few Huda Beauty products I tried ... My first NARS product was this viral blush and I want all colours if possible, making my vanity a tad more expensive by a few thousand ...