Overview: AR marketing creates immersive, interactive experiences that increase user engagement.Social platforms like ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...

Adapted from “Can Facebook Ads Prevent Malaria? Two Field Experiments in India,” by Dante Donati of Columbia Business School, ...

Nothing like a nice Greggs sausage roll as a workday snack. But how do you elevate that to social media marketing influence status?

Discover how the US Army is harnessing the power of TikTok and Instagram influencers to attract Gen Z candidates and increase ...

Founders and CEOs reveal their dream marketing strategy to get their businesses a boost—that you can steal today.

Digital Performance Measures that firms can use to determine if their online business is a success. From views and subscribers to likes and engagement rates there are a number of ratio and numbers ...

Video marketing statistics 2025 Video marketing continues to hold a dominant place in business strategies worldwide, with 89% ...

Despite uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, ...

Small restaurants with thin margins can now make viral ads in minutes to reach new customers — just ask The Original Tamale Company in Los Angeles.

Vape brands bypass regulations on marketing to young people by using global social media accounts by Lucy Hardie, Becky Freeman, Christina Watts, Judith McCool, The Conversation ...